"[Agrobionics] understands what data is needed and what amount of time and money it will take to get there."
- Greg Warren, Former Ag Executive
Over 30 years experience working with agriculture brands like these
Most Agriculture Innovations Run out of Time and Money
before they reach commercial success.
Harvard Business School Professor of Management Practice Shikhar Ghosh puts the overall failure rate for startups, defined as failure to reach projected ROI, at 70 to 80%.
Problem: No demand. If growers don't see how your product solves a problem, you'll have to spend time and resources creating demand in the market. It's best to start with a problem growers want you to solve.
TIMELINE & BUDGET
Problem: Many innovators underestimate how much time and budget they will need to commercialize their product. If you run out of time, resources, and/or money, you may miss a growing season or have to ask for more from investors.
Problem: Just because something works in a lab doesn’t mean it will work in the field. Even choosing to go straight from small plots to product sales can leave you stuck if you discover there are circumstances that keep your product from performing as you promise. Skipping research steps can kill your reputation in the market.
Problem: Growers buy what other growers in their neighborhood believe in. If you try to sell your product before you have grower testing on nearby farms with similar geography and growing conditions, you’ll delay your sales due to buyer resistance. Growers want on-farm proof of concept.
Problem: Many analysts misinterpret the story the data is telling, and they don’t identify the circumstances where the product will fail. Or worse, they look at the data and don’t see any wins. Lack of field, lab, or research trial experience can keep analysts from seeing what’s actually there.
Problem: If you launch a commercial product, and it unexpectedly fails due to a variable condition you didn’t predict, you may erode the trust of growers and distributors for this product and any future innovation endeavors.
Click on the magnifying glasses on the road to read more about pitfalls on the road to innovation.
Find a trusted advisory team with education AND field, development, and relationship experience. That includes all the testing, analyzing, and field communication you need. You can walk confidently forward with a plan that budgets the right time and money to get you to commercial success.
Research design can make or break an innovation. The big companies know this. Find a team who prepares you to gather the right data you can analyze to predict the ideal conditions for your product's performance. Make sure you can trust them to show you where it fails. You don't want to offer your new product in an area where it won't work and lose the confidence of the growers.
Find an expert analyst who understands the research AND the field. If you have a product that works in the lab, there should be ideal field conditions for the use of your product. Your analyst should be able to use your product data to tell a story the right growers can't resist.
From finding the right CRO, to motivating the sales team, to fostering goodwill with the growers, you want an experienced partner who has a reputation for building great relationships throughout your innovation in agriculture journey.
Experienced Guidance Helps you Avoid Costly Innovation Mistakes
“Big companies have success 90% - 95% of the time because they don’t skip steps. The smaller companies are UN-successful 90% of the time. [Agrobionics] has big-company background, so they know how to do this. They understand commercial failures. And they can keep you from making those mistakes.” - Greg Warren, Former Ag Executive
"If you need to understand the real value of your product...the ROI to the grower and whether or not you can make enough margin on it to justify moving forward - what kind of volumes you have and how much capital you'll need to sustain to get to commercialization - you should contact [Agrobionics]."
- Matt Garber, Corn and Soybean Product Manager, Nutrien Ag Solutions
Don't Make Avoidable Innovation Mistakes
What you don't know about agriculture trials, data, and grower adoption could keep your innovation from breakthrough success. Download our "7 Mistakes That Keep Agriculture Innovators From Commercial Success.”
Let's Plot the Right Path
to Your Innovation in Agriculture Success
Whatever challenge you're facing on your innovation journey, we can help you confidently walk into success.
We can troubleshoot where you're stuck in your data, budget, and full launch plan.
Move your idea from the lab into the hands of growers while avoiding costly mistakes.
Need Expert Advice?
Get third-party, expert, and unbiased advice on your agriculture innovation venture.
“Agrobionics can work through ambiguity and get to a set of recommendations that are based in reality.”
- Ryan Teksten, Senior Director, Venture Investments
Agriculture Experience Matters
Take Advantage of our 30+ Years of
Innovation in Agriculture Experience
Whatever your current stage of product development, I’ve been there too.
Over the past 30 years, I’ve worked with firms across the country to develop a vast range of ag products. I’ve been a field scientist, professor, Technical Director, and CEO.
Now, I’m on a mission to help people like you commercialize your technologies and products, no matter what problems you’re facing.
There’s nothing I love more than helping others become successful. Together, we can push agriculture into the future and give back to growers.
Services We Offer
Let our agriculture innovation experts guide your journey
every step of the way
We have the managerial experience to assemble and manage an entire research and development program for you. Want turn-key R&D? We can guide the project from idea to commercial success.
Field research can make or break an innovation project. From small plot experiments to executing on-farm trials, we have the expertise and relationships to get the data you need to succeed.
Sales Strategy & Tools
We've cultivated relationships with sales teams + distributors for over 30 years. We know how to equip sales with training, collateral, and testimonials - to build credibility with the growers who need you.
Sometimes along the way, you need more time and financial investment to create a solid commercial ROI. If we have strong data, we can build presentations investors (and your team!) can stand behind.
Not sure what's holding you back? We've been around this block before. As an outside party with years of experience, we quickly identify roadblocks and create a successful path forward.
Contact our Innovation Experts
You can get the Resources you Need
to walk confidently into agriculture commercial success.
Try these three easy steps
To Confidently Create Commercial Success
with your innovation in agriculture.
Whether you're starting a new project, or you've hit an innovation roadblock, our FREE 30-minute consultation will give us clarity for what you need to move successfully forward.
After we create a plan of action, you don't have to walk the journey alone. Our expert innovation team will guide you through the process, so you have everything you need.
The Agrobionics team will equip you with all the data and strategy to confidently launch your innovation, knowing it will reach the growers who need it.
The Agrobionics Way
We're committed to bringing value to your company and to the growers you serve.
It can be difficult for internal team members to stay objective. That's why we never accept a stake in the companies we serve. We observe blind spots and give you the facts.
We know how to connect the dots. That allows us to connect you with services and technologies to augment the potential of your commercial success.