Confidently Navigate Your

Innovation in Agriculture

Protect your time, money, and reputation, each step of the way, from innovation idea to breakthrough success.

Right Data

Collect Compelling Data That Makes Your Case

Right Message

Create a Data-driven Story Growers Can't Resist

Right Path

Help Your Product Succeed - The First Time

Greg Warren

"[Agrobionics] understands what data is needed and what amount of time and money it will take to get there."

- Greg Warren, Former Ag Executive

Over 30 years experience working with agriculture brands like these
American Cyanamid home
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The problem

Most Agriculture Innovations Run out of Time and Money

before they reach commercial success.

Harvard Business School Professor of Management Practice Shikhar Ghosh puts the overall failure rate for startups, defined as failure to reach projected ROI, at 70 to 80%.

Avoid Innovation Pitfalls

Getting stuck on the road to innovation in agriculture can cost more than you realize.

dirt road between farm fields with stunning sunrise in the blue sky background


Problem: No demand. If growers don't see how your product solves a problem, you'll have to spend time and resources creating demand in the market. It's best to start with a problem growers want you to solve.


Problem: Many innovators underestimate how much time and budget they will need to commercialize their product. If you run out of time, resources, and/or money, you may miss a growing season or have to ask for more from investors.


Problem: Just because something works in a lab doesn’t mean it will work in the field. Even choosing to go straight from small plots to product sales can leave you stuck if you discover there are circumstances that keep your product from performing as you promise. Skipping research steps can kill your reputation in the market.


Problem: Growers buy what other growers in their neighborhood believe in. If you try to sell your product before you have grower testing on nearby farms with similar geography and growing conditions, you’ll delay your sales due to buyer resistance. Growers want on-farm proof of concept.


Problem: Many analysts misinterpret the story the data is telling, and they don’t identify the circumstances where the product will fail. Or worse, they look at the data and don’t see any wins. Lack of field, lab, or research trial experience can keep analysts from seeing what’s actually there.


Problem: If you launch a commercial product, and it unexpectedly fails due to a variable condition you didn’t predict, you may erode the trust of growers and distributors for this product and any future innovation endeavors.

Click on the magnifying glasses on the road to read more about pitfalls on the road to innovation.

Find a trusted advisory team with education AND field, development, and relationship experience. That includes all the testing, analyzing, and field communication you need. You can walk confidently forward with a plan that budgets the right time and money to get you to commercial success. 

Research design can make or break an innovation. The big companies know this. Find a team who prepares you to gather the right data you can analyze to predict the ideal conditions for your product's performance. Make sure you can trust them to show you where it fails. You don't want to offer your new product in an area where it won't work and lose the confidence of the growers.

Find an expert analyst who understands the research AND the field. If you have a product that works in the lab, there should be ideal field conditions for the use of your product. Your analyst should be able to use your product data to tell a story the right growers can't resist.

From finding the right CRO, to motivating the sales team, to fostering goodwill with the growers, you want an experienced partner who has a reputation for building great relationships throughout your innovation in agriculture journey.

Experienced Guidance Helps you Avoid Costly Innovation Mistakes

“Big companies have success 90% - 95% of the time because they don’t skip steps. The smaller companies are UN-successful 90% of the time. [Agrobionics] has big-company background, so they know how to do this. They understand commercial failures. And they can keep you from making those mistakes.” - Greg Warren, Former Ag Executive


Person, Matt Garber

"If you need to understand the real value of your product...the ROI to the grower and whether or not you can make enough margin on it to justify moving forward - what kind of volumes you have and how much capital you'll need to sustain to get to commercialization - you should contact [Agrobionics]."

- Matt Garber, Corn and Soybean Product Manager, Nutrien Ag Solutions

Case Study

Read how one Company Lost

Hundreds of Thousands of Dollars and Over Two Years of Innovation Time

moving straight from the lab into extensive field trials. And how one decision could have prevented their losses.

As an early-stage startup, actively learning about the ag industry and regulatory landscape, we needed a trusted advisor to help us navigate the design of our first field trials and identify reputable CROs. Throughout our time working together, Agrobionics Consulting enthusiastically helped Robigo vet and identify a CRO partner while leveraging their extensive experience in R&D and on-farm research to successfully design field trial protocols.

- Andee Wallace, Robigo

We had an established product. The Agrobionics role was to help us identify when we had failures so we could avoid recommending the product be used in an environment where it would fail. They identified the best environments and those environments that weren't optimal so we didn't lose our reputation with the farmers. Products always fail. You have to identify where failure will happen before you go to market.

- Rick Rice, AMVAC


Don't Make Avoidable Innovation Mistakes

What you don't know about agriculture trials, data, and grower adoption could keep your innovation from breakthrough success. Download our "7 Mistakes That Keep Agriculture Innovators From Commercial Success.”

Let's Plot the Right Path

to Your Innovation in Agriculture Success

Whatever challenge you're facing on your innovation journey, we can help you confidently walk into success.


Innovation Stuck?

We can troubleshoot where you're stuck in your data, budget, and full launch plan.


Getting Started?

Move your idea from the lab into the hands of growers while avoiding costly mistakes.


Need Expert Advice?

Get third-party, expert, and unbiased advice on your agriculture innovation venture.

Person - Ryan Teksten

“Agrobionics can work through ambiguity and get to a set of recommendations that are based in reality.”

- Ryan Teksten, Senior Director, Venture Investments

Agriculture Experience Matters

Take Advantage of our 30+ Years of
Innovation in Agriculture Experience

Person - Dr. Ned French

Founder, Agrobionics

Whatever your current stage of product development, I’ve been there too.

Over the past 30 years, I’ve worked with firms across the country to develop a vast range of ag products. I’ve been a field scientistprofessorTechnical Director, and CEO.

Now, I’m on a mission to help people like you commercialize your technologies and products, no matter what problems you’re facing.

There’s nothing I love more than helping others become successful. Together, we can push agriculture into the future and give back to growers.

Areas of Expertise
Regenerative Agriculture
Crop Science
Crop Protection
Plant Pathology
Precision Ag Data
Integrated Pest Management
Weed Science
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NAAIC logo
Entomology Society of America logo
American Society of Agronomy
American Phytopathological Society
Soil Science Society of America logo
Society of Nematologists logo
Crop Science Society of America logo
Services We Offer

Let our agriculture innovation experts guide your journey

every step of the way

project management
Project Management

We have the managerial experience to assemble and manage an entire research and development program for you. Want turn-key R&D? We can guide the project from idea to commercial success.

field research
Field Research

Field research can make or break an innovation project. From small plot experiments to executing on-farm trials, we have the expertise and relationships to get the data you need to succeed.

Data Analytics

Because of our experience in research and implementation, we know how to slice and dice the information to find the gold. And then, we can turn your data into a story growers can't resist.

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Sales Strategy & Tools

We've cultivated relationships with sales teams + distributors for over 30 years. We know how to equip sales with training, collateral, and testimonials - to build credibility with the growers who need you.


Sometimes along the way, you need more time and financial investment to create a solid commercial ROI. If we have strong data, we can build presentations investors (and your team!) can stand behind.

Creative Problem-Solving

Not sure what's holding you back? We've been around this block before. As an outside party with years of experience, we quickly identify roadblocks and create a successful path forward.

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Contact our Innovation Experts

You can get the Resources you Need

to walk confidently into agriculture commercial success.

Research & Development
Data Collection & Analysis
Sales Support
Technical Advice
Expert Commercial Innovation Guidance
Try these three easy steps

To Confidently Create Commercial Success

with your innovation in agriculture.


Talk Together

Whether you're starting a new project, or you've hit an innovation roadblock, our FREE 30-minute consultation will give us clarity for what you need to move successfully forward.


Walk Together

After we create a plan of action, you don't have to walk the journey alone. Our expert innovation team will guide you through the process, so you have everything you need.


Succeed Together

The Agrobionics team will equip you with all the data and strategy to confidently launch your innovation, knowing it will reach the growers who need it.


The Agrobionics Way

We're committed to bringing value to your company and to the growers you serve.

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It can be difficult for internal team members to stay objective. That's why we never accept a stake in the companies we serve. We observe blind spots and give you the facts.


Our relationships are our currency. We'll never do anything to jeopardize our relationships with researchers, investors, distributors, or growers. We keep your best interests at the forefront of our decisions.


We find stories in data most people don't see. But we'll never create a story without good numbers. Our data-driven process equips your sales team with stories growers can trust.


We know how to connect the dots. That allows us to connect you with services and technologies to augment the potential of your commercial success.

Don't Losea Growing SeasonInvestor ConfidenceReputation with Growersand derail your innovation in agriculture

With the right plan, you can avoid the most costly mistakes on the road to agriculture innovation success. And we can help you get there.

You can confidently launch your innovation, knowing it will reach the growers who need it.